eNgage in China!
We at eNgage are proud to announce the imminent launch of our products in China. As we write this, we are sending our first shipments of eNgage from the Netherlands to China.
“We are excited to bring our natural focus drinks eNgage and shortly diseNgage to the growing number of competitive gamers in China,” said Magnus Akesson, CEO of GG United, makers of eNgage. Magnus has been personally responsible for the successful establishment of several beverage brands in China and has lived and worked in the market for more than ten years.
China has seen explosive growth in gaming and esports. Major companies such as Alibaba and Tencent are placing bets on further growth with sponsorships and an esports-themed industrial parks including a university. Currently, the Chinese are 57% of the global esports audience (source: IHS Markit).
eNgage will be available in China in time for the League of Legends World Championships as they are held in Wuhan, Guangzhou, Shanghai and Beijing. The series begins on September 23rd and concludes at Beijing National Stadium, also know as the “Bird’s Nest,” on November 4th.